Cross posted from my work blog (http://brendanpiater.com/?p=334)
Something has been gnawing at me for awhile now. How to make people more aware of fundamental issues like the environment, conservation and related issues. There are certainly many organisations doing great work out there and also do a great job of getting the message out, but the reality is that the vast majority of people still do not stop and take the time to find out about what is going. To just read a blog post, to think about the impact of which tin of tuna or the piece of clothing they buy.
Quite often, change can happen just be getting enough people aware of what is going on. Hugh’s Fish Fight is a great example of this. Once people heard about it, saw what was happening, there was a large enough shift in thinking for corporates and governments, they stopped, took notice and importantly changed for the good. (Read, Fish Fight: Impact on you and Impact on Leaders)